About

The future of clothing is not in taking more from the earth to produce new textiles but to replace the current ideology that only brand new is best. As the world changes and our climate cries out for help, we must work together to find a lasting way of taking already produced, top quality materials and transforming them into the new garments we seek.

By letting the fabrics lead the design process, HJELT is ensuring every detail in the garment is fit with a purpose. Nothing makes us happier than finding missed opportunities in conventional design methods and we do this best when re-using industrial fabrics.

HJELT was founded ...

in Copenhagen in late 2019 by me, Clara Hjelt. I grew up in the countryside surrounded by nature. Being heavily connected to the earth, I quickly focused on sustainability, ecology and animal welfare. As I grew older, I became increasingly aware of the massive impact the fashion industry has on the planet and I knew I wanted to work with sustainable fashion solutions.

In 2015, I began my studies at Margetheskolen in Copenhagen, aiming to become a clothing designer and learn the handcraft. Determined to integrate sustainable values into my education, I began investigating the current ideas of how to create a more sustainable fashion industry.

In 2017 I did my first collaboration with an Indian GOTS-certified supplier that provided textiles as well as detailed information about the factory’s production processes for my graduation exam. The goal was to prove that fashionable, comfortable and beautiful clothing can be made from organic and sustainable textiles. After a dynamic and successful collection, I moved forward with my ideas and two years later HJELT was born.

I created a new concept proving how to make sustainable clothes in collaboration with other industries. The clothes you see on this website are all made from either discarded untraditional fabrics or leftover fabrics.

I carefully select and inspect all fabrics before they are being transformed into a new shirt, pant or jacket. Everything is handmade by me and all materials are collected and stored in Denmark. Construction, pattern cutting, sewing and finish are all designed by me.

Everything is unique, everything is created with both you and the planet in mind, everything is sustainable. Shop guilt-free, enjoy the compliments on your taste and wear your HJELT with pride.

Thank you for helping to save our planet and choosing sustainable products.

– Clara Hjelt

Partners

Duca Visconti Di Modrone

Duca Visconti Di Modrone is an italian textile supplier that specialize in long-stemmed cotton, but also highquality wool. Dyca produces textile to some of the biggest fashionhouses in the world and wants to make use of all their fabric, down to the very last meter. Dyca only work with wool suppliers where mulesing is never used and the animals are respected. Duca view their leftover fabrics as resources and value collaborations with small designers that share the same ambition. We are very happy and proud of our collaboration with Duca Visconti Di Modrone and applaud companies that wish to be in the core front of the sustainable movement.

By letting the fabrics lead the design process, HJELT is ensuring every detail in the garment is fit with a purpose. Nothing makes us happier than finding missed opportunities in conventional design methods and we do this best when re-using industrial fabrics.

JYSK

JYSK is a global retailer, and part of the family-owned Lars Larsen Group. JYSK has close to 3000 stores and the core values in JYSK are Tradesman, Colleague and Corporate spirit.

Acting responsibly is a key value for JYSK, and the company´s code of conduct set strict requirements towards suppliers concerning working environment, climate, animal welfare, chemicals and much more.
JYSK is also working with the UN sustainable Development Goals and have selected a number of goals that are central to their work with sustainability.

At HJELT we transform all leftover fabrics we get from JYSK into new garments and we are very happy and proud of our partnership with JYSK.

We applaud them for making use of all their resources and be in the core front of the sustainable movement.

ELIS Danmark

ELIS Denmark offers sustainable textile and hygiene solutions with the highest respect for our environment. ELIS Denmark has the Nordic Swan Ecolabel and the consumption of water, energy, and chemicals are way below the Nordic Ecolabel's requirements. Furthermore ELIS Danmark was among the 10 first companies in Denmark to be CSR certified, and in 2019 they were the first company in the world to be certified by Bureau Veritas for their sustainable effort with the UN Sustainable Development Goals.

ELIS Danmark is like HJELT working with the sustainable development goals nr. 12 and 17 that deals with responsible consumption and production and partnership for action. Berendsen has a circular business model where 85% of their textiles are OekoTex-certified and their focus is on buying BCI cotton and rPet products. We are very happy and proud of our partnership with ELIS Danmark and applaud them for making use of all their discarded textiles.